July 4, 2005
Cereal offender
The hazards of global marketing:
The marketing monkeys behind the innocuous little chocolatey Kelloggs’ Coco Pops thought they were on safe ground when they launched Coco Rocks, the exciting new jungle-inspired spin-off of the cereal.
Unfortunately for them, they don’t seem to have done their research among the highways, byways and alleyways of London’s drug dens.
The new cereal brand launched in the UK earlier this year. But it has become an object of fun for drug-users and specialists. Coco Rocks to them means something very, very different - though, admittedly, it still has that nice chocolate overtone. The term is street slang for “dark brown crack cocaine made by adding chocolate pudding during production”, according to the latest drugs guides available.
Kellogg appears to be in denial—its sole response has been the statement: “Kellogg’s Coco Pops Coco Rocks is a popular new cereal. The cereal contains chocolate-lined rock-shaped pillows [a technical term for a widened cereal flake shape].”
Which, while definitely educational, doesn’t help a whole lot.
Photo courtesy of The London Line
Posted by Stephen at 12:05 AM in Business | Permalink | TrackBack (0)
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