December 14, 2005
Ford backs down
WASHINGTON (AP) – Ford Motor Co. said Wednesday it would reinstate and expand the scope of its advertising in gay publications after criticism from gay rights groups.
Ford said in a letter it would restore advertising for its luxury Jaguar and Land Rover brands in gay publications and run corporate ads marketing all eight of its vehicle brands in the publications.
… In late November, the American Family Association had canceled a boycott of Ford vehicles, which had been announced in May when the organization criticized the nation’s No. 2 automaker for making contributions to gay rights groups, offering benefits to same-sex partners and recruiting gay employees.
Several gay rights groups said the move created the perception that Ford had struck a deal with the AFA to reduce its advertising in gay publications. Gay leaders met with Ford on Monday and asked that the automaker reinstitute the advertising and distance itself from the Mississippi-based AFA.
Which it duly did—albeit after two days’ thumb-sucking—thanks in large part to John Aravosis’ all-out campaign to take out the auto maker.
So what does the
Klan American Family Association do next? Go after the ACLU, via Progressive Insurance.
Which means we all know where to get coverage next time we need it.
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