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December 5, 2005

Ford opts for self-destruction

What Ford says:

Valuing Diversity
Diversity embodies all the differences that make us unique individuals. Not limited to physical aspects of race, ethnicity, gender, age, disability, and sexual orientation, it includes culture, religion, education, experience, opinions, beliefs, language, nationality and more.
… Reflected in our products, diversity is a competitive advantage in a global economy. It broadens our range of talents and stimulates our creativity, adding to the appeal of our products especially in new and emerging markets. Our understanding of diversity helps us serve our customers better.

What Ford does:

The antigay American Family Association claimed a cultural victory on Thursday and called off its threatened boycott of Ford Motor Co. On Friday, Ford spokesman Mike Moran confirmed to Advocate.com that the company will stop advertising its Jaguar and Land Rover brands in gay publications but insisted it was strictly a business decision.
The Dearborn, Mich., automaker came under fire from the AFA in May for its longtime efforts to increase LGBT workplace diversity and support gay rights causes. Ford has long been a regular advertiser within gay media, including The Advocate, and has donated significant sums to LGBT causes and nonprofit groups such as the Human Rights Campaign.
Threatened with a boycott by the Mississippi-based AFA, Ford and some of its dealers agreed to negotiate, and the AFA announced in June that it would hold off on its planned action. On Thursday, AFA announced the boycott would be canceled altogether.

And AMERICAblog offers Ford a taste of what it can now expect. If Microsoft’s fate is anything to go by, it won’t be pretty. Wells Fargo should probably take note too.

Wonder what Ford’s Gay, Lesbian or Bisexual Employees (GLOBE)—one of the auto maker’s “company-sponsored Employee Resource Groups”—thinks?

Posted by Stephen at 12:18 PM in Business | Humanity | Religion + cults | Permalink | TrackBack (0)

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