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January 29, 2007

Not so hot

From the country* where one in four citizens believes that Christ’s second coming will take place in 2007:

In North America, which is the world’s largest producer of carbon dioxide emissions, 84% say they are aware of global warming, but less than half of them (43%) consider it’s a very serious problem.
More worrying, 13% of North Americans said they had never heard or read anything about global warming and one in ten consumers said it was “not a serious problem at all.”
“North Americans consistently ranked least aware and least concerned about global warming,” said [Patrick Dodd, president of polling-firm ACNielsen Europe]. North America’s national apathy towards global warming was likely to be a major reason for Al Gore to make his controversial environmental film documentary, “An Inconvenient Truth” which was described by critics as “the most important movie made in 2006.”
The three lowest countries globally in terms of awareness were the UAE, where 16% of respondents said that they had not heard of global warming, followed by the US (13%) and Malaysia (11%).

*Although ACNielsen’s press release refers to “North America,” I’m betting that these statistics are U.S. only. Europeans routinely refer to the U.S. as North America—proving that geographical ignorance isn’t the sole province of U.S. schoolkids.

Posted by Stephen at 7:23 PM in Energy + environment | Permalink | TrackBack (0)

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