March 25, 2007
Left Behind gets left behind
Remember Left Behind, the fundamentalist video game where Christian kids get to slaughter unbelievers? The game that Wal-Mart was so eager to stock? No, nor does anyone else—except Christians stupid enough to invest in the company that makes it. Talk to Action has the full story; here’s a brief excerpt:
Left Behind Games has sunk more than $27 million and four years into the development and marketing of a game that has been critically panned by gamer blogs, who sneer at its bugginess and built-in spyware, and was boycotted by members of its target audience.
Although game sales have brought in some revenue, the stock has yet to earn a dime of profit, according to the latest quarterly report of Left Behind Games, filed on February 20, 2007. And, according to the quarterly report, “As of December 31, 2006... we had $698,763... of deferred salaries due to our officers.” Moreover, in December 2006 and January 2007, a corporate officer made two interest-free loans, totaling $23,000, to help the enterprise with “working capital.”
And the road ahead looks even bumpier. For example, the firm is obligated to pay Bible publisher Tyndale House, by March 31, 2007, a hefty $750,000 royalty payment for licensing the game, which is based on the best-selling and profoundly bigoted Left Behind novels co-authored by Southern Baptist minister Tim LaHaye and Jerry Jenkins.
The chart tells the rest of the story: since its November 2006 launch, Left Behind Games’ stock has fallen from a high of $7.44 to 31 cents last Friday (it traded as low as 18 cents during the week).
And hey, how about that Wal-Mart marketing prowess? (“The decision on what merchandise we offer in our stores is based on what we think our customers want the opportunity to buy,” said spokeswoman Tara Raddohl.)
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